Ever had one of those days – a long run, bike ride, or trek – when you find yourself staring down at your shoes, wondering if you should just quit? We’ve been there too.

When I was training for my very first half marathon, the hours on the track felt endless. But then, a simple idea sparked: Why not add something to my shoes to remind me why I’m pushing through?

And that’s how Skoruna was born. A personal message, a constant reminder of my journey.

Whether you're browsing our collection of pre-designed shoe tags or customizing your own, Skoruna tags are the perfect gift for someone who has everything – or for yourself, as a daily reminder of where you've been and where you're headed.

With all our love,

Frida & the Skoruna Team